Overview
In this article we share 5 proven strategies to fast track your sales, extracted from our 157 sales success tips.
We are living in interesting times today. There’s economic turbulence, lingering pandemic, war and just this state of chaos! And this state of unknown is not a fun place to be when you are in the business of selling products – particularly to a mass audience being mums and families who are feeling the immediate effects of many factors like interest rate rises and the household bills.
These strategies are evergreen – it doesn’t matter what is happening in the world, they are incredibly effective to generate both long and short term sales with Mums, and best of all, they won’t deplete your marketing spend.
It is important to be across this information because even though Mums are still predicted to spend on products for the kids, the family, the home – they will feel the pressure to make sure they are spending their funds wisely. Therefore Mums will be looking for extra justification that buying YOUR product is a good idea.
Strategy Number 1: Do a customer deep dive
The more you know about who is buying, why they are buying – or not buying, it is so much easier to find like customers, amplify the language that they associate your product with, and invest more time/effort to hang out where they would.
To do this, the first step is to review all the internal data already available internally. If this information is not available to you, reach out to Mumpower and we can get this data for you.
When you know this – it is a game changer. It’s like you’re in a crowd with hundreds of people wearing black and white and all you need to do is go to the people in red and give them their favourite treat. You find them easily and make them happy faster and they end up liking you more. Quite simply, knowledge is profit.
Number 2: make sure you are repurposing content from influencers and mums who are not influencers
There are different type of Mum influencers. Mum influencers can be categorised as celebrities, macro influencers, micro influencers, or nano influencers. Each type of influencer has a different type of influence – some are more aspirational and some more relatable. Both types play a role in moving consumers along in the buying journey, because consumers need to see both forms of content, in many ways, in order to feel informed enough about the product in question – and to trust it’s offering.
While over the past 5 years there has been a concerted focus for brands to collaborate with micro and macro Mum influencers, leading brands have mastered the art of ALSO collaborating and repurposing content from everyday consumers, who are not influencers, and produce content in the raw, authentic tone similar to what users experience and love seeing on TikTok.
This trend and response to raw, unpolished content will continue to gain popularity and convert sales, therefore the better adept brands are to repurposing content from different style of voices, the greater the visibility and ultimately sales.
Number 3: Enter awards to gain media coverage and more brand credibility
Entering awards do take time and effort to enter and there’s always a million other priorities. But – entering and hopefully winning the award is instrumental in establishing credibility with non customers.
If there are mums in the market for a particular product, she is weighing up her options by comparing different brand features, prices and reviews. If competitive brands deliver similar results, it is the little brand differences that make or break a sale. Via award recognition, gain that competitive edge.
A strategy for 2023 is to commit to entering 3 awards. The exercise alone is beneficial, simply for the opportunity to review brand strengths and weaknesses on paper and identify gaps. And the win itself will open up more retail opportunities and deliver money can’t buy exposure and social proof to new audiences.
One thing is for sure, if you don’t try you definitely wont win.
Number 4: Maintain recency and frequency
There are some brands that shun marketing and simply wait for the sale. Others will dabble inconsistently, and then there’s the brands that tick all the right boxes for a key campaign push, before teetering out again.
In a competitive landscape, it is critical for your brand to be seen and heard continuously. For 2 big reasons, one: This is how you gain brand momentum. Momentum makes it easier for more mums to discover the brand, learn about the brand and finally trust the brand enough to purchase and is largely driven by word of mouth, that does most the heavy lifting.
The other reason why recency and frequency is important is that it is usually the last brand mums remember seeing that they end up buying. So be that brand
Number 5: Elevate your customer service – before, during and post the sale
If a Mum is considering buying your product; she’s either walked into a retailer that stocks your range, or she’s on the website – she’s halfway there to purchasing and is most likely seeking a little more assurance she’s making the right purchase. This is where customer service can make a difference.
If you sell your product in store, consider how well trained the staff are on your product compared to your competitors products. In and in store environment, what the sales person will or won’t say is everything. The reason is because mums trust that the sales people know the different products,
Now is the time to review your current customer service experience and practices and what an elevated experience should look like. What ideas can you scale and systemised, right now?
If you want to stand out in today’s market, you need to do what others won’t – all the time.
In summary here are the 5 sales strategies to kick of 2023 and ensure more Mums know, like and trust your brand.
- Do a customer deep dive. Who is buying and why – find like customers faster.
- Make sure you are repurposing content from influencers and everyday mums who are not influencers because mums want to see both
- Enter awards to gain media coverage and more brand credibility
- Maintain recency and frequency so people know you exist
- Elevate your customer service – before, during and post the sale and leave an impression worth talking about.