The Top 4 Influencers That Need To Be On Your Radar!

September 13, 2019https://mumpower.com.au/wp-content/uploads/2019/10/News-images4-1024×724.png Are you ready to get started with influencer marketing? Or… are you already working with influencers but want to make sure you’re aligning with the best ones for your brand? Don’t sweat– we’ve got you covered with the top 4 influencers that you NEED to be working with to get your content […]
School Holiday Spending. Where Is The Money Going?

Christmas is around the corner. Below, learn more about the buying mindset of Mums during holiday seasons. Check out easy hacks to capitalise on!
Common mistakes to avoid in Mum marketing campaigns

Imagine you could increase your sales without throwing money away…
Market Observations! Hot Topics. Hot Stats. Hot Facts.

See below recent stats, facts + our market observations regarding hot topics:
Do Australian consumers want sustainable products?

How is this trend embraced by the next generation of Mums?
What’s Going On With Consumer Expos?

Everybody is familiar with consumer expos. If you’ve been involved in a traditional expo, you’d know you spend 3 laborious days hanging around from morning to night.
Australia’s Best Influencer Marketing Event

You might have been. You might have heard. This is why influencers attend Australia’s Premier Influencer Marketing Event
6 ways to improve customer satisfaction

Have you ever thought about how many sales you’re winning or losing because of the buying ‘experience’ that Mums go through with you? The customer experience is the whole journey from the moment she discovers your brand, buying it, using it, and the follow up she receives afterwards.
Kid-Influencing The Next Generation Of Consumers

There’s are reason juggernauts like Woolies and Coles invest in child-driven sales promos such as Stikeez and Disney Words. Kids have overwhelming influence over what Mums buy and clever marketing to kids results in millions of dollars extra, and not only for products kids want for themselves.
Why Has Child Blogger Been To Five Bloggers Brunch Events?

Why has Child Blogger come to five (yes, five) Blogger Brunch events, and is still an advocate? Here is why…