2026 Back-to-school latest trends.
Back-to-School Pressure Is Rising and Mums Are Carrying the Load.
More than $14 billion is injected into the Australian economy this year for back-to-school spending, according to finder.com.au and new research from Mumpower shows mums are driving the vast majority of this activity.
The Cost of Getting Marketing To Mums Wrong.
Mums influence over 80% of household spending yet too many brands still gamble on guesswork.
When brands misread what drives her purchase, they don’t just miss sales they lose trust, loyalty, and growth momentum. Getting mum marketing wrong is an invisible drain on profit.
Getting it right builds unstoppable momentum.
Back-to-school insights revealed.
It’s no secret that during the back-to-school season, mums are becoming burnt out en masse as revealed by our upcoming Australian Mums Today 2025 survey.
Hippo Blue: The Lost Property Game Changer!
From preschoolers to high schoolers, it seems kids never outgrow the habit of losing clothes and lunchbox essentials. That’s where Hippo Blue comes in. They provided a swag of fantastic personalised eat and drink goodies to the Mumpower team, for their families to put to the test in return for honest reviews from the harshest of little critics!
Australian Mum Influencers Driving Brand Engagement
Discover how 3 influential Aussie mums are creating relatable content that boosts trust and engagement, helping brands resonate with a broader mum audience.
Four New Mumpower Partnerships
Mumpower Continues to Strengthen Its Position as a Leader in the Industry with Four New Partnerships.
Stuck On You has sticking power with Australian Mums
Stuck On You, a trusted name in personalised labels and children’s essentials for nearly 30 years joined forces with Mumpower in July 2023, a marketing leader in connecting brands with Australian mums, to cement relationships and propel brand awareness with the next generation of Mums.
It’s award season again!
Congratulation to these baby brands that more Mums know, love and trust. Did you make the cut?
The Kollektive voice of Australian Mums celebrate BIBS
Kollektive, the exclusive Australian distributor for cult-favourite baby brand BIBS, has joined forces with Mumpower, to amplify brand awareness for the iconic range expanding through Priceline, Woolworths and a vast range of independent retailers.
Back to School Shopping Habits
NEW research on how consumers intend to plan and buy for the 2023 school year now available