2026 Back-to-school latest trends.
Back-to-School Pressure Is Rising and Mums Are Carrying the Load.
More than $14 billion is injected into the Australian economy this year for back-to-school spending, according to finder.com.au and new research from Mumpower shows mums are driving the vast majority of this activity.
The Cost of Getting Marketing To Mums Wrong.
Mums influence over 80% of household spending yet too many brands still gamble on guesswork.
When brands misread what drives her purchase, they don’t just miss sales they lose trust, loyalty, and growth momentum. Getting mum marketing wrong is an invisible drain on profit.
Getting it right builds unstoppable momentum.
Mumpower In The Media: Trusted Voice of Australian Mums
At Mumpower, we proudly amplify the voice of mums and help brands understand how to reach and engage with this powerhouse consumer. With our ongoing consumer research into Australian mums’ shopping behaviours, spending decisions, and what matters most to families today, it’s no surprise that the media continues to turn to us for expert insights and commentary.
Back-to-school insights revealed.
It’s no secret that during the back-to-school season, mums are becoming burnt out en masse as revealed by our upcoming Australian Mums Today 2025 survey.
What is turning Mums away .. and how to fix it by avoiding costly marketing mistakes.
Register for our exclusive Masterclass to discover the brand marketing that is limiting your sales – and proven strategies to drive growth in today’s market.
Mumpower Reveals: The Top 3 Discount Retailers Mums Trust – And Why This Matters for Your Brand
Get ahead with powerful insights into where Aussie mums are shopping, what they love, and how your brand can win their loyalty.
Mum-Approved Marketing: Strategies that Work!
Strengthen your bond with Australian Mum shoppers by developing and executing a well-crafted promotional program that is led by a better understanding of their needs, preferences, and behaviours. We asked our vast network of Mum Shoppers to share which brands and what tactics have made them want to hit ‘Buy now!’
Understanding and Addressing Consumer Pain Points
Learn how the key challenges faced by Aussie Mums can turn your marketing around, build long-standing relationships and grow your customer base.
Maximising Digital Advertising ROI: The Role of Influencer Marketing, Market Research and UGC.
Investing in digital advertising is a crucial marketing strategy for brands who want to stay competitive and relevant, finding new ways to connect with their audience and drive results.
With a unique blend of reach, targeting, and measurable outcomes, understanding the value of digital advertising is key to achieving success in a noisy market. Here, we explore how to integrate three of Mumpower’s most popular services into your ongoing digital strategies and boost your marketing ROI.
Navigating Australia’s Market Research Landscape: Finding Your Perfect Partner
We delve into Australia’s vibrant market research landscape and explore how to choose the ideal agency to meet your unique needs including the distinct advantages of partnering with Mumpower, a leading research authority in Mum shopper behaviour.
In today’s rapidly evolving business landscape, market research has become more crucial than ever for companies seeking to stay ahead of the curve. As brands strive to understand shifting consumer preferences and emerging trends, the demand for reliable market research agencies continues to grow.