Overview
Brands often come to Mumpower and ask us about how to keep on top of trends on social media. Our 3 top tips are:
1.xUse resources that tell you what is trending
Keep an eye on the TikTok creative center. The TikTok creative center provides the following information-
- The most current trending sounds, hashtags, creators, and videos
- TikTok analytics (eg. What sounds are most popular within certain age groups and countries)
- The strength of the trend and whether the trend is increasing or decreasing
2. Connect with your audience and have a deep knowledge about what content they respond well to.
All social media pages are different and appeal to different audiences and thus, it is important that you uncover this by-
- Closely analysing your insights and how previous posts have performed
- Directly asking your followers about the type of content they want to see (eg. Question box/ poll on stories)
3. Understand the algorithm and use this to your advantage
Follow key players like @Mosseri to know what changes are being made.
By following @Mosseri, we learnt about Instagram’s newest feature: Instagram broadcast channels
Instagram Broadcast Channels
- This is a one-to-many public messaging feature
- This feature came about because direct messaging was the most common use of Instagram
- Its aim is to encourage deeper connections with followers
Instagram is no longer prioritising reels- It is important to note that reels are not dead, they are just encouraging a mix of photos and videos.
So… what type of content should you post? It really just depends on what type of engagement you are seeking.
What should you post?
- Looking for LIKES?
- Post: still images, aesthetic photos, achievements/ accomplishments
- Looking for COMMENTS?
- Post: opinions, controversial topics, this or that questions
- Looking for SHARES?
- Post: news, quotes, relatable humor/ memes
- Looking for SAVES?
- Post: carousels, tips, lessons, new ideas
- Looking for VIEWS?
- Post: reels, trends, looping videos
- Looking for FOLLOWERS?
- Post: original reels, valuable content (and a mix of the above
)
- Post: original reels, valuable content (and a mix of the above
Want more info?
For more information about Social media trends – Listen to our Mastering the Mum Market podcast series HERE.
Keep us on your radar as we often share other tips in the social medial realm.