September 13, 2019https://mumpower.com.au/wp-content/uploads/2020/12/3P3A9365-scaled.jpg
Well, we made it (almost) to the end of 2020 and what a year it was!
While the world and business flipped, we hope you navigated the curveballs, re-evaluate what your brand needs, and moving forward, you have clarity over your future growth plans. We’re in the same boat. Despite the transformative changes Australian Mum Shoppers experienced, the temporary hold on our popular Influencer Marketing Events and the immense changes we experienced alongside our clients, I am incredibly grateful. 2020 enabled us to elevate ways we lead Mum-centric brands to next level brilliance.A few of my highlights were:
- Conducting now quarterly market research with our network of 14,000 Mums and sharing the shopper insights via live webinars to keep senior marketers’ finger on the pulse of what brands need to do to stay relevant
- Collaborating with our 2000+ Mum Influencers to implement new ways for brands to scale the level of Mum-to-Mum brand advocacy campaigns generate
- Launching Mumpower “Vote On-Purpose” Business awards to celebrate companies that support the wider community. It’s what we know Mums want.