September 13, 2019https://mumpower.com.au/wp-content/uploads/2020/11/j-kelly-brito-PeUJyoylfe4-unsplash-2.jpg
To guarantee profitable B2C relationships and a laser focused marketing plan, start by rediscovering your customer and Mums renewed buying motivators. And it’s all covered in our latest, free webinar: Mumpower Ignite diving into Market Research from Australian Mums
Good news! Mumpower has followed up from the popular market research study and webinar through market research with Australian Mum Shoppers earlier this year. We’ve reconvene with this market as she moves forward, to identify 2021 trends, new brand opportunities and proven steps to thrive. The Mumpower Ignite webinar will fast-track your growth and set you as we move into 2021.
Express interest in attending or say hello to chat further.
The webinar will explore:
- The products she will be buying in Q1 2021 and ‘new normal’ shopping habits impacting spend
- 8 themes driving buying decisions and how your brand can lean into them
- 5 customer avatars and tips to increase your appeal with each group
- 10 strategies winning brands are implementing to accelerate brand advocacy
- The full-proof ‘5C’ growth roadmap every marketer needs
- Brand examples of best practices
If you’re looking for another excuse to attend, all attendees will receive a full copy of the latest Mumpower Shopper Insights Report. That’s 53 pages bursting with intel, insights & actionable steps to success from our market research with the Australian Mum shopper.
Alongside on trend campaign activation, Mumpower continuously reaches out to Australian Mums within our growing market research panel of 14,000+. We like to keep our finger on the pulse of what today’s Mums demand from tomorrows Brands. This way, we give you clarity around trends and certainty around Mums’ purchasing behaviour that leads to more sales.
With Market Research insights into Australian Mums, a strong start to 2021 starts when you understand your customer!
Brands who’ve attended our previous marketing webinars exploring Mum shopper insights and trends:

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