Overview
Mumpower announced as 1 of the top 4 agencies by The Australian Influencer Marketing Council (AiMCo). Here’s why that matters for your influencer marketing success.
Shortlisted: Best Boutique Agency:
When Mumpower started 15 years ago, it was the first agency in Australia to back what was a totally new idea: Mum influencer marketing (we called them ‘bloggers’ back then).
At the time, not everyone got it. But we weren’t here for everyone.
We were here for the brands who understood that mums shape markets.
That their trust, advocacy and spending power drive real growth.
Fast forward today, and The Australian Influencer Marketing Council (AiMCo) have just named Mumpower as one of four finalists in the prestigious 2025 AiMCo Awards for:
*Best Boutique Agency*
From 250 submissions. Only 4 made this category shortlist. And we’re one of them.
Mumpower CEO Christie Nicholas says:
“That recognition means a lot. But not because of the trophy.
It’s because it reflects the reason we’re still here:
The decision to serve, not just sell. To prioritise commercial results, over short-lived trends.
To champion the voice of mums in marketing, even when it wasn’t trendy.”
Today, we’re still growing in ways including and beyond influencer marketing.
Still delivering the goods for leading brands and leading retailers.
Still connecting the dots between what mums want and what brands need to grow.
And if your 2026 plans include influencer marketing or mum-led programs, this is your reminder that there’s a proven pathway, not guesswork.
We’re here. We care. And we’re ready to help you get the results this space is capable of.
Thank you for being part of the journey.
Get in touch with us today for actionable strategies tailored to your mum influencer marketing needs.