Mums are at the forefront of healthy household choices, from the foods they buy to the products they trust. If your brand is in the business of better living, it pays to partner with the decision-makers that care most.
4.9 average rating
@mumlife.emma.may X Farmers BetaA2
Mums don’t take shortcuts when it comes to health and wellbeing.
We help you connect through powerful mum-to-mum marketing that builds confidence, credibility and conversion. Whether you’re launching a new wellness brand or expanding your reach, we use research, reviews, influencers, and user-generated content to deliver trust, visibility and results that resonate with mums.
We’re not here to talk in circles. Check out real brands, real campaigns, and real results. No jargon, just measurable growth that speaks for itself.
Empower more mums to know, like, trust and buy your product.
It’s exactly what we needed!
“This study clarified our path forward, giving us the clarity and confidence on how to enter the Florida market strategically. It’s exactly what we needed.”
We have again taken out the product review award!
"Mumpower gave us direct access to the exact customer we need to be speaking with and such a huge number of them, in a short period of time. This is invaluable. Demand for our product has increased. In terms of the return of investment, it proved to be the number 1 channel for us."
It challenged us to take the blinkers off
"We realised, this wasn’t about staying comfortable, this was about courageous change."
Step-by-Step Process:
Align on goals (retail, reviews, awareness) and the specific mum segments that matter.
Select the ideal mix: product reviews, influencers, education-led content or market research.
Activate the campaign, drive conversation and deliver credibility across mum channels.
Track what built trust and drove action, then scale the winning tactics.
Let’s Connect
We work across a broad spectrum, including natural products, supplements, personal care, cleaning, nutrition, and wellness technology.
Absolutely! Our strategies are built on trust and authenticity, helping brands stand out with real voices, real reviews and real insight into what today’s mums want.
Definitely! Whether you’re launching a new product or pivoting your positioning, we help you build meaningful connections with your ideal customer base.
We understand the restrictions around claims and compliance in this space. From research to reviews, our team will guide you on best practices that convert.
Clients have seen improved brand trust, better SEO performance, stronger social engagement, and up to 40% sales growth, depending on campaign scope and goals.
4.9 Average Rating
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