Mums Care Deeply About Health and Wellness. Be the Brand that Makes A Difference

Mums are at the forefront of healthy household choices, from the foods they buy to the products they trust. If your brand is in the business of better living, it pays to partner with the decision-makers that care most.

4.9 average rating

@mumlife.emma.may X Farmers BetaA2

Trusted by Wellness Brands That Know Mums Matter

Why Mum-Focused Marketing Matters

Mums don’t take shortcuts when it comes to health and wellbeing.

We help you connect through powerful mum-to-mum marketing that builds confidence, credibility and conversion. Whether you’re launching a new wellness brand or expanding your reach, we use research, reviews, influencers, and user-generated content to deliver trust, visibility and results that resonate with mums.

Why Mumpower
Is the Right Partner

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Brand Partnerships Built on Results. From global icons to rising disruptors, over 600 brands have chosen Mumpower to power their mum marketing.
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Mums in Australia Ready to be Reached. We connect brands to the real conversations mums are having –  across social, reviews and beyond.
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Mums Who Trust, Recommend, and Advocate. More than just a generic list of names on a database, our network is made up of engaged mums who chose to take part in shaping the brands they buy.
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Years of Unrivalled Industry Insight. We’re proud to be trusted by brands who want experience, results, and impact that lasts.

Real Results, Without the Mumbo Jumbo

We’re not here to talk in circles. Check out real brands, real campaigns, and real results. No jargon, just measurable growth that speaks for itself.

Partner with the voices parents trust most.

Empower more mums to know, like, trust and buy your product.

Want to know why health and wellness brands choose Mumpower

How We Work with Health and Wellness Brands

Step-by-Step Process:

What Mums Are Thinking, Buying and Backing

Promote your next health product with trusted mum endorsements.

Let’s Connect

Partner with Australia’s no.1 Mum Marketing experts and amplify the impact of your health and wellness brand. Effective campaigns, build on experience and backed by data.

Send us a message

Frequently Asked Questions

We work across a broad spectrum, including natural products, supplements, personal care, cleaning, nutrition, and wellness technology.

Absolutely! Our strategies are built on trust and authenticity, helping brands stand out with real voices, real reviews and real insight into what today’s mums want.

Definitely! Whether you’re launching a new product or pivoting your positioning, we help you build meaningful connections with your ideal customer base.

We understand the restrictions around claims and compliance in this space. From research to reviews, our team will guide you on best practices that convert.

Clients have seen improved brand trust, better SEO performance, stronger social engagement, and up to 40% sales growth, depending on campaign scope and goals.

4.9 Average Rating

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