97% of Mums are either solely responsible for or involved in their household’s grocery shopping, and you need to be top of mind and trusted if you’re going to be bought. Research, reviews, influencer marketing and content empower more mums know, like, trust and buy. That’s where Mumpower comes in.
4.9 average rating
@playroomstories X Clean LIFE Wipes
Time-poor, decision-heavy mums need the right product at the right time. We make that happen.
We connect your brand with the audience that drives real sales- mums. Through product reviews, influencer partnerships, user-generated content, and real-time feedback, we place your product in the hands of women who influence what other mums buy. Whether you’re scaling or launching, we help you grow with the audience that matters most.
We’re not here to talk in circles. Check out real brands, real campaigns, and real results. No jargon, just measurable growth that speaks for itself.
Empower more mums to know, like, trust and buy your product.
Want to know why FMCG brands choose Mumpower?
The research was the backbone of all the decisions that we’ve made.
"It’s given us a new lease on life. It’s allowed us to take a mature product, in a mature industry and space and given us an opportunity to refresh and revitalize.“
Finger on the pulse!
“Mumpower has its finger on the pulse of the blogging community and convenes a group of forward-thinking, trend-setting women leading the way for mums in Australia.”
A Seamless Process.
“Thanks for your help with the Tim Tam event. I found the process and turn around at short notice seamless. We would love to work with you again soon.”
You exceeded deliverables - the market research was invaluable.
"We've used that internally and when having external conversations with various partners. Definitely a worthwhile investment for us.The insights that we've gained very much reinforce the next steps for us and what our areas of focus are on."
We saved so much time, energy and resources
“We’ve already shortlisted 42 [influencers] to work with and that would take so long to do! You’ve been able to fast track that and now we have this instant network!” Mel, Founder Kollektive
THIS is the best thing we’ve ever done
“We’ve done baby shows. We’ve done baby fairs. We’ve done EVERYTHING. THIS is the best thing we’ve ever done.”
One blogger we met had 300,000 FB followers and 18,000 Insta, it was amazing!
“Cobs Popcorn will recommend the Bloggers Brunch to other brands. It’s been a fantastic day to engage with bloggers and to really educate them.”
Genuine and credible
“A genuine and credible introduction to the influential world of Mum bloggers!”
A huge success for Nad’s. The response has been just amazing!!!
“Within 4 hours we were able to meet and engage with so many delightful bloggers, introduce our product range and demonstrate. Within 24 hours of the event, we experienced a 100% spike in our online conversations and followers.”
Eco Store were very impressed with the level preparation and detail
“The committment to us having a positive and rewarding experience. Definitely a worthwhile investment.”
Smashed sales targets by an extraordinary 46%
"We achieved more brand awareness & online engagement AND we smashed sales targets by an extraordinary 46% as a direct result! "
It’s very obvious that you’ve done this many times and you’ve done this well many times.
“We are the beneficiaries of that experience and that knowledge. For my first dip into shopper trials and product reviews, the Mumpower team have helped us here at CleanLIFE achieve incredible results in brand awareness and engagement already. A fabulous partnership so far!”
We weren’t expecting this much coverage!
“A lot of influencers said ‘we see the brand in supermarkets but we didn’t know the product benefits’. It’s a unique way to tell our brand story.”
Most definitely recommend
“An eye-opening experience! Your brand can take off! Most definitely recommend.”
Step-by-Step Process:
Let’s Connect
4.9 Average Rating
What Are You Waiting For?
