The Problem
Action Plan
Results
In just 3 hours brands built brand awareness and establish powerful relationships with key promotional partners.
On average, brands secure campaigns with 20-30 influencers, to deliver multiple pieces of content each, valued at over $47,000! With many brands producing much more.
90% of brands who participate rebook!
HUNDREDS of success stories from all product categories. A few examples of outcomes below:
Protect-A-Bbed personally educated 75 influencers, via in-person 1 on 1 educational sessions. During these meetings, influencers learnt about the product, the range, saw the impressive benefits of the product and had the opportunity to have a 2-way conversation with brand representatives. Enough content delivered to fill a 6 month promotional calendar!
“I give Mumpower a 10 out of 10!” – David, Protect-A-Bed Founder (Booked 5 Times!)
Collectively, these esteemed influencers reach out to Millions of readers via their social communities. (FYI –2.2 Million people watch the AFL Grand Final).
Mustela enjoyed 60 meetings, with 30 partnerships already underway as a result. The reach of confirmed collaborators is 750, 000. Plus, 52 Stories published immediately.
“We’ve done baby shows. We’ve done baby fairs. We’ve done EVERYTHING. This is the best thing we’ve ever done. Each time we do event we get more exposure.” – Mustela (Booked 3 times)
Content creators who met and connected with Hape at the event produced hundreds of organic powerful, descriptive, emotive user generated content on their social channels explaining the benefits of the products they experienced. This was an unrivalled amount of publicity and genuine user feedback! Equivalent media coverage is worth more than $65,000 and is only the beginning, with the attendees posting about the brand for weeks after the event.
“We look forward to continuing to build meaningful connections with influencers and growing the awareness for the Hape brand in Australia. This is the start of new and great partnerships!” – Melissa Hamilton, U.Games Australia (Hape Toys)
A brand that has chosen to return to the Bloggers Brunch 8 times. Smash has been able to measure the direct result of meeting Influencers in person, have them experience the products and establish brand relationships. Attendees are surveyed both before and after the event to rate brand sentiment, advocacy and purchasing intent. In addition to facilitating hundreds of influencer relationships for Smash, their Hero Advocacy Results demonstrate consistently outstanding and improved scores.
“Any brand who wants to be successful needs to get on board, or be left behind.” – Smash (booked 7 times)
Moose Toys has heightened engagement and empowered more influencers to become converted buyers. Now with more genuine advocates, there is an increase in credible and personally invested influencers who in turn will influence more Mums to make informed buying decisions about product.
Within 10 weeks of the event Moose toys results include: 22 aligned, engaged, enthusiastic promotional partners with collective audience size of almost 1 Million Mums, producing 154 pieces of emotive, powerful, descriptive content including videos, stories, posts! Moose was also voted by the influences themselves as the Winner: Brand most likely to purchase, in the prestigious Bloggers Choice awards.
“You guys have done an amazing job & we’re so happy to see the great content come through.” – Moose Toys
Watch recent event in action
You guys have done an amazing job & we’re so happy to see the great content come through.
Moose Toys
Other Case Studies
