Case Study

Achieve evergreen results with one high impact campaign.

Springfree Trampoline is a leading innovator in safe outdoor play, known for creating the world’s safest, highest-quality trampolines.

@our.fam.in.squares x Mumpower Collab

The Problem

Springfree Trampoline noticed a shift in buying behaviour and it was time to find out exactly why.

In order to realign with today’s consumers and drive sales, they identified 3 key areas they needed critical information on.

This included a competitor analysis, the customer current buying journey and brand perception.

Action Plan

Springfree Trampoline turned to us for exclusive consumer research insights that answered everything they needed to grow revenue and brand impact.

The Market Research included:

Results

It worked! With this insight, Springfree Trampoline strategically realigned the brand with today’s consumers and benefited with:

Incredible Sales “We rivaled a covid year. It’s extraordinary!”

Market Clarity and Confidence “It’s had a major impact on our decision-making process that have impacted actual sales.”

Boosted Cost Effectiveness of Influencer Marketing “Learning about the role of a strong influencer campaign leading into our key sales period was important. It meant we could use our paid digital media in more effective ways.”

Done for You Results “Report was clear and succinct; something anyone in the company could understand. Loved the insights and recommendations for next steps. A really positive experience!”

Re-alignment With Today’s Consumers “We made revisions to language and tone, different to what we had before. We thought we knew the type of mum, age, how many kids, household salary. Now we have a holistic view with a quantified number and reliable data.

The Mumpower team was really professional, all the meetings well structured, it was quite direct and quick to get through. The way you presented the report was really clear and succinct! It had purpose, findings and what it means for outcomes. It was something anyone in the company could pick up and read and understand. Loved that it was really easy to digest, the insights and recommendations for the next steps. A really positive experience!

Brand spokesperson