To discover 17 common marketing services brands select to market to Mums and build strong brand relationships read this article.
What type of companies will benefit from this information:
Mumpower is the marketing agency of choice for hundreds of brands that sell products and services Mothers buy for herself, her family, her home and her children. These common marketing services and solutions below have been successfully designed for the product and service industries. If you represent a brand that is baby goods, children’s products, family essentials, FMCG, food and supermarket essentials, home (products, appliances, homewares, services/utilities etc), beauty, health, wellness, financial services, education, fashion, travel and entertainment, read on. Here’s an example of brands we’ve partnered with.
This is an overview of common marketing services and the ways Mumpower delivers superior brand advocacy for brands like yours.
Market research Services:
- Market research services: Imagine how much your business will grow if you knew everything about the mum shoppers buying behaviour for your brand and category, including: path to purchase, sources of influence, and competitive review. Our in-depth online questionnaires, in-person focus groups and phone/video interviews are common marketing services that reveal all. But what’s most unique about our research is: internal data access – we don’t ‘rent’ databases, our insights are produced to serve multiple purposes (ie. brand feedback, publicity opportunities, product testimonials) and we arrange permissions from respondents to repurpose selected feedback. And our research includes real life case studies. Get set for sales success. Learn more
- Product Testing: Does your product really meet the needs of Mums? Find out for sure. Our team knows how important it is to get your products straight into the hands of Mums. We do this via the Mumpower trial team, in-home Mums groups, and/or Australia’s top mum influencers and mum bloggers. By doing this, you will receive extensive feedback and NPD assessment to increase appeal and likelihood to buy. Learn more
Influencer Marketing Services:
Influencer marketing outreach:
Mum influencers, Facebook mums and mum bloggers spread word of mouth (WOM) to more mums, faster. No wonder it is one of the most common marketing services Mumpower provides. Gain access to 2000+ active, engaged and relevant gate keepers who talk to your customers directly. Ignite powerful mum to mum advocacy via key introductions, short-term projects or always-on representation. Learn more
- Content creation: Don’t know what to say? We do! We work with our highly skilled team of internal and/or external mum-centric content creators and copy writers to prepare inspiring, informative, entertaining collateral in line with your goals (ie. EDM’s, social copy). If you want to resonate with Mums and attract greater engagement, learn more here.
- Mumpower Influencer Marketing events (Bloggers Brunch): Create highly leveraged relationships via personal and direct access to 50 Influencers with 2 Million reach at Australia’s Premier Influencer Marketing Event. Whether it’s a new brand, or an existing brand with a new campaign, this is the fastest and proven way to access more Mums. Learn more
- Bespoke Influencer Marketing events: Enjoy the limelight with a custom influencer event centered around your brand. Tap into our vast network of contacts and experience with brand specific, personalised and unique experiences. Brands meet, mingle, lunch with influencers to learn from one another in an intimate environment. Gain access to thousands of influencers and promotional partners ready to engage, attend and collaborate with you.
Digital Marketing Campaign Services:
Custom Marketing projects: Do you have a one-off marketing project or campaign to get off the ground, fast and efficiently? Mumpower is equipped and experienced to take on accountability for all sorts of marketing projects. Whether it’s events, publicity campaigns, reviews, influencer marketing, filming, content creation and more we have you covered. Because we know, this is the way to fast track your next project.
- Retainer representation: Imagine you instantly expanded your entire marketing team, influencer network and endless bank of market intel. That’s exactly what happens with Mumpower – we are your marketing agency on tap. As a result, this continuously generates ongoing, measured marketing results. Learn more
- Reviews: To ensure she is making an informed buying decision, Mums actively researches before purchasing – meaning she reads an endless amount of product reviews. Mumpower coordinates mass delivery of authentic, informative and credible Facebook reviews, google reviews, shopping hub reviews, general reviews, social & video reviews for your brand. This is not only a common marketing service, it is also the most impactful. Spread the word and increase your brand awareness and relevance. Learn more
- Brand ambassadors: The success of your next campaign depends on how well aligned your ambassadors are to your brand values. But this takes time and can often be mishandled, affecting campaign results. Yet, if done exceedingly well, these influencers will inform and empower more potential customers and the success is limitless. We take the guess work out of selecting the perfect “one”. Mumpower pre-screen, validate & select perfectly aligned ambassadors that will accelerate your brand exposure. Learn more
- Branded content: Collaborate with our vast network of influencers who will create content for your advertising campaigns following a tailored brief that meets your objectives. Mumpower not only pre-screen and validates all influencers who are well aligned with your brand, but we coordinate branded content campaigns. And these content campaigns are powerful, emotive, engaging and deliver excellent metrics on a timely basis. Learn more
Public relations & other below the line marketing services explained:
- Public relations: Secure brand exposure with media, blogs, celebrities, insta mums and popular parenting groups and become more well known. All your publicity needs taken care of with full service PR support. Gain fast-tracked and laser targeted access to Australia’s largest network of influential contacts and promotional partners to promote your brand.
- Product/Campaign Launch Events: Keen to host an event, but don’t have the time or manpower? With full event service capabilities and expertise, we’ll organise everything from the venue to the guest list, invites to the MC, script writing and strategic flow. Maximise and leverage your event ROI. Learn more
- Video production: Video content continues to grow in popularity but it needs to be managed well. Mumpower will film, produce and leverage video content from either your event/expo/trade show or a key campaign that captures your brand values alongside emotive customer interviews. We bottle the buzz of your event or campaign with video content, so you can tell the world about it.
- Product Sampling: Is product trial key to your sales conversion? We get your products straight into the hands of mums and families so you don’t have to look further. We do this via the Mumpower trial team, in-home Mums groups, and/or Australia’s top mum influencers, Mum media groups and mum bloggers because it works! So our solutions are fast, efficient and are suitable for sampling for simple press pack distribution, and also for large scale sampling roadshows. Learn more
Corporate Training and Strategy:
- Masterclasses & Staff training: Gain our years of experience with in house training, presentations and corporate masterclasses that prepare you and the team for growth. Learn exact ways to build influencer partnerships, conduct in-house research, maximise ROI from consumer shows, manage successful events and more. Increase team efficiency and thrive with insider hacks.
- Marketing strategy: To build a fabulous house, you need the right foundation – and that’s how our marketing strategy works. Our growth road maps are customised to your needs and tried and tested with years of experience. A good marketing strategy is the backbone to strong results so let’s build you up for success. Learn more
We hope this exploration of common marketing services have provided a greater understanding of ways you can grow. All these popular marketing solutions are available under our 3 divisions: Market Research, Campaign Activation, Accelerator session and are curated to lead your brand to next level brilliance.