4.9 average rating
@lucasgirslove x Remington














Through our mum marketing solutions, including deep research insights, authentic user generated content, influencer marketing, product reviews we deliver targeted campaigns that build trust, advocacy and growth. Our brand partners receive:
Proven Experience
Verified Mums Ready To Go
No Guesswork, Just Results
Step-by-Step Process:
Align on goals (retail, reviews, awareness) and the specific mum segments that matter.
Choose the right mix: reviews, influencers, research and/or content.
Activate mums; turn results into sell-in and sell-through assets for retail and media.
Report what moved the needle—then scale what works.
The team were buzzing after this session
Christie really knows her subject matter exceptionally well
And was able to deliver all those learning to the attendees who were super engaged. What Christie has to say translates to a lot of industries.
Christie Nicholas really hit the mark with her session on the power of mums.
Attendees found her insights incredibly valuable for their marketing, and it’s easy to see why.
A lot of information in a short period time!
"What you covered was what I “thought” was happening but I didn’t have the data to back it up. It also helped clarify the next steps we are looking into as a business at both a micro and macro level. Extremely useful presentation.”
This presentation was VERY thorough
"Great to see and hear your answers to all the live questions from the group."
Amazing presentation to hear!
"I found the discussion on mental load, problem-solving, and the removal of friction particularly amazing to hear. These topics resonated strongly as they align perfectly with what we have been focused on”
Fantastic from start to finish! We secured 45 pieces of content as a result!
“The team was extremely helpful in exploring opportunities to maximise connections with mums. The calibre of influencers were extremely high and we have been able to initiative, strength and foster relationship with mums as a result.”
Kmart is striving to understand what peoples are thinking and feeling.
"As communication is changing it is so important to be online contributing to those conversations. And that is why we are here today - to connect with the opinion leaders of tomorrow."
5 Stars
“We can’t recommend you enough!”
A lot of people base their buying decisions on the recommendations of various online communities.
“Being able to engage and helping them understand why they should invest in this technology was the real highlight for us.”
We'll keep you in the loop with inspo on sales-driving campaigns and scalable word of mouth strategies.
Nope! While our core audience is made up of Australian mums, we regularly work with global brands looking to grow in this market. If you’re targeting Australian consumers, we can help you connect in a way that builds trust and drives results. We also support Australian brands looking to expand into other global markets.
We’ve partnered with over 600 brands across almost every industry, in categories like FMCG, beauty, home, wellness, health, travel, tech, baby, kids, retail, and more. If your product belongs in a mum’s home, handbag or household, we know how to put it there.
No fixed pricing – and for good reason. Every campaign is tailored to your goals, your budget and your audience. We’ll work with you to develop a strategy that’s commercially smart and outcome-driven.
We’ve heard that before too – and it usually comes down to poor strategy or the wrong execution. Mumpower brings a proven system, decades of industry knowledge, and deep insights into the mum audience. We know what works, and we’ll tailor a solution that works for you.
4.9 Average Rating
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