Brands making costly mistakes are:
1. Not being absolutely obsessed with knowing the customer today
2. Relying too much on the brand goodwill to attract customers
3. No effort to foster 2-way personal relationships and instead blasting 1 sided ads
4. Not leveraging initiatives and campaigns to improve and amplify ROI
5. Making marketing decisions based on assumptions rather actual facts
Why is this a big problem?
- Without addressing the 5 points noted, you will not be able to find, build and leverage relationships with Mums.
- Superior relationships is what leads to Mum to Mum Advocacy – which is sales gold.
- Your success depends on advocacy levels because mum turn to other mums more than any other medium.
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So ask yourself, which of the 5 points can you improve on to attract more Mum advocacy and boost results.