- Are you currently representing a brand or client who markets to and speaks with Mums?
- Do you need to deliver superior influencer marketing for them?
- Would it save you time if this was done for you, behind the scenes, on your behalf?
If you answered YES then please read on.
This is how we collaborated with another agency just like yours, to drive ROI for their client….
Once upon a time….
Actually, not that long ago in 2020
A leading, award winning full service media agency that represents a high-profile FMCG baby brand and handle ALL their campaign needs reached out to Mum Power. Because they were faced with a challenge when it came to executing superior influencer marketing collabs:
- They did not have enough existing relationships with powerful, best fit influencers who were well-aligned to the brand and
- They lacked the time to coordinate the emotionally charged, personable and impactful content the brand needed.
Their goal with this campaign was to focus on quality – not quantity and needed a small, yet high-impact team of collaborators to adhere to a strict screening criteria and create on pointe content This media agency was not going to cut corners.
So, with the clients support, the agency invited Mum Power, the Mum Influencer Marketing experts, to deliver this part of the project. Mumpower worked seamlessly and directly with the agency and delivered optimal results for the brand.
What we did:
Mum Power tapped into our vast network of thousands of influencers who talk to Millions of Mums. Not only did this simultaneously promote the brand to a wider range of voices, but it served to attract diverse interest. All suitable applicants went through a multi-tiered screening process. A team of sensationally aligned, pre-screened and relevant partners were selected to create, amplify, and leverage branded content.
The agency was thrilled!
“The Report and Results look GREAT!! The client was really happy with what we got out of it” Media Agency Spokesperson.
What Mumpower delivered for the agency:
- New partners: 6 influencer partnerships came to fruition, will all relationships now established for the brand to continue to nurture
- Boosted user generated content calendar: with a total of 33 pieces of content, via 17 posts + 10 stories + 6 q and a’s
- Strong reach: The collaborators had a combined audience size of 154,100
- Leveraged content: 14 exclusive, emotive images provided for QV baby to re-use and re-purpose for their own internal and external use.
- Easy access: All content assets provided with long term permissions, ready for QV Baby to re-promote via a variety of assets
- Online advocacy: This campaign attracted mum-to-mum endorsements amongst readers and healthy campaign engagement
Ultimately, the agency and the client gained time, saved costs and boosted returns.
How would outsourcing a Mum Influencer Marketing to the experts assist you too?