For Brands

Mums Drive Markets.
Are You Keeping Up?

Tap into the buying power of over 6.8 million mums who influence nearly every household purchase. We connect your brand to the heart of the home, so more mums know, love, and buy from you.

4.9 average rating

@lucasgirslove x Remington

Big Brands Back Us, Ready To Be One Of Them?

What Mumpower Delivers (and Why It Matters)

Through our mum marketing solutions, including deep research insights, authentic user generated content, influencer marketing, product reviews we deliver targeted campaigns that build trust, advocacy and growth. Our brand partners receive:

Direct access to mum buyers

Tap into Australia’s most influential consumer group. Mums drive household spending and shape brand loyalty through real-life reviews and word-of-mouth.

Proven experience

With 15+ years in mum-focused marketing, we’ve delivered tailored, data-backed campaigns for over 600 brands across every major industry.

Exclusive buyer insights

Stay ahead with reports like ‘Australian Mums Today’, giving you up-to-date consumer intelligence and market behaviour trends.

Verified mums ready to go

Reach the right audience through our vetted and engaged network of mums and influencers who talk to millions.

No guesswork, just results

Our data-led approach ensures your message lands with the right mums, in the right way, at the right time.

Support for all categories

From FMCG to finance, wellness to tech, we’ve helped brands succeed by putting mums at the centre of the strategy.

How We Work With Brands

Step-by-Step Process:

Why Brands 
Choose Mumpower

Join Our Brand Partner Network

We'll keep you in the loop with inspo on sales-driving campaigns and scalable word of mouth strategies.

Stay ahead of mum-marketing trends. Unsubscribe anytime.

Send us a message

Call us

Frequently Asked Questions

We’ve heard the frustrations – poor fit, time-wasting negotiations, and underwhelming results. With over a decade of hands-on experience and a deep connection to the mum market, Mumpower removes the guesswork. We manage everything from sourcing talent to growth strategy, so your campaign runs efficiently and delivers impact.

Nope! While our core audience is made up of Australian mums, we regularly work with global brands looking to grow in this market. If you’re targeting Australian consumers, we can help you connect in a way that builds trust and drives results. We also support Australian brands looking to expand into other global markets.

We’ve partnered with over 600 brands across almost every industry, in categories like FMCG, beauty, home, wellness, health, travel, tech, baby, kids, retail, and more. If your product belongs in a mum’s home, handbag or household, we know how to put it there.

No fixed pricing – and for good reason. Every campaign is tailored to your goals, your budget and your audience. We’ll work with you to develop a strategy that’s commercially smart and outcome-driven.

We’ve heard that before too – and it usually comes down to poor strategy or the wrong execution. Mumpower brings a proven system, decades of industry knowledge, and deep insights into the mum audience. We know what works, and we’ll tailor a solution that works for you.

4.9 Average Rating

What Are You Waiting For?