The Dos and Don’ts of Online Review Management: Best Practice for Success
Online reviews have become integral to consumer decision-making, with a staggering 98% of mums admitting online reviews influence their purchasing decisions. As a business owner or marketer, effectively managing your online reviews is essential for maintaining a positive brand reputation and driving growth. Here, we explore the do’s and don’ts of managing online reviews, along with best practices to ensure success in the competitive digital landscape.
Stuck On You has sticking power with Australian Mums
Stuck On You, a trusted name in personalised labels and children’s essentials for nearly 30 years joined forces with Mumpower in July 2023, a marketing leader in connecting brands with Australian mums, to cement relationships and propel brand awareness with the next generation of Mums.
How Beauty Brands Market to Mums
Talking through experience, if beauty brands want to increase market share, it’s time to target mums.
The Kollektive voice of Australian Mums celebrate BIBS
Kollektive, the exclusive Australian distributor for cult-favourite baby brand BIBS, has joined forces with Mumpower, to amplify brand awareness for the iconic range expanding through Priceline, Woolworths and a vast range of independent retailers.
Are you ready for a CleanLIFE?
Mums changing the world one CleanLIFE wipe at a time!
Top 4 brand features winning Mums over
For every product a Mum needs, there is an abundance of brand options. Market research shows your brand must at least tick these 4 boxes. Embrace these agency tips to supercharge your sales.
Common marketing services explained
Learn more about the most common marketing services and if they are right for you. If you are looking for marketing support this is your starting point.