September 13, 2019https://mumpower.com.au/wp-content/uploads/2021/09/costume-box-landscape-300×232.jpg
It’s Mumpower’s role to:
- Work with the brand to articulate a message that speaks to Mums
- Promote the brand to our vast network of thousands of Mums Influencers
- Identify, align and validate best fit brand advocates
- Shape a success roadmap, customized with the influencer
- Leverage relationships for ongoing brand ROI
- Make it all happen!
Overview
Along the way, we see a great range of content that influencers produce that simultaneously brings the brand campaign objectives to life, and inspires and educates readers, largely Mum Shoppers to make informed buying decisions. Here is a small snippet of recent content that our family of influencers have created for our family of brands that collectively played a role in building awareness and driving brand advocacy. Great inspo for other mum-centric brands keen to collaborate with influencers to curate impactful user generated content that educates and empowers. Client: South Australia Gourmet Food Co I Influencer: @daegan_coyne
Client: Costumebox I Influencer: @jessica.kostiw
Client: Uganic I Influencer: @myboredtoddler
Client: Ickle Bubba I Influencers: Natty Faulks and Georgie and Co
Client: Russell Hobbs I Influencer: @Mummys_a_Photographer
Why this content appeals to Mum Shoppers today:
- Warm imagery that captures the tone of the brand
- Naturally educated readers with simple, informative, emotive copy
- Aspirational and relatable
- Showcases brand in different environment
- Easily connects to Mums and fast tracks audience engagement
- Super impressive reach and impressions!