Turn real mum endorsements into retail-ready evidence that converts. Backed by Australia’s no.1 mum marketing network.
9/10 Mums are more likely to buy a product that has been endorsed by other Mums.
source: 'Australian Mums Today' consumer insights
Brands apply for Mum-led validation via 2 key way:
The Hero Advocacy Rating™ Score
Mumpower Verified™ Reviews
Why this matters to
brands like yours:
Your brand can say anything. But who Mums believe is each other. Today's customers are savvy, selective, and socially influenced. They want to know:
Do other mums trust this?
Have they
used it?
Would they buy it again?
Mumpower Approved™ answers these questions, powerfully, credibly, and at scale.
Who It’s For
How we’re different from awards or review sites
This is more than a logo, it’s a trust signal where mums set the benchmark.
How it works
Step-by-Step Process:
Whats included
Marketing toolkit: seal files, approved copy lines, claims list, on-pack/PDP badges
Limited category exclusivity options
Media Exposure opportunities including Most Loved Brands round up
50+ verified product reviews
Sentiment highlights and social proof assets
Earning Mums tick of approval starts here:
Depending on your results, your brand may earn:
Ready to earn the seal mums trust?
Frequently Asked Questions
Yes, there’s an initial investment, that’s designed to deliver real value. Even if you don’t qualify you’ll receive a full report on where you could improve. We offer flexible tiers to suit different goals and budgets.
Currently, Mumpower Approved™ is exclusive to Australia, with U.K and U.S launching in 2026. Get in touch to be part of the program when it goes global!
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