A leveraged success for brands and influencers alike!
In the May 2023 Bloggers Brunch event, Mumpower delivered above expectations with unprecedented amounts of organic social coverage for weeks after the event. And already, 85% of the brands are rebooked for Australia’s next Premier Influencer Marketing Event later in the year.
- 13 Great Brands (All Had Category Exclusivity. 100% Spotlight On Them)
- Accessed 2.2 Million Mums with more than 65% of attendees creating on more than one platform – including 52% that are active on TikTok
- Via 83 High Quality Micro Influencers, Nano/Rising Stars and Promotional Partners
- In 3 Hours
- Well Over 50 Pre-qualified Meetings and Interest, Secured in Advance for Each Brand
- Fast Results! 700 organic social posts within 7 days of the event.
- 99% of all influencers in attendance posted organically about the event and brands within 7 days!
- This Event Flipped Traditional Expos On Its Head. Brands Get The Perks of a Consumer Show and Social Campaign Combined!
U.Games (Hape Toys) were blown away by their results from the day.
“The brand awareness definitely increased. What you guys did was flawless.”
Post event, Bibs, Britax, CleanLIFE, Hape, Gaia, Remington, Russell Hobbs, Smash, Springfree, Steelcraft, The Amazing Baby Company and Tooshies were raving about:
1. Access to 2.2 Million Mums & Top Quality Influencer Referrals
“I feel that people coming to the Bloggers Brunch have a really broad network. From a brand-building perspective, that’s what I thought when I put my true sales hat on.” BIBS
“We learnt more about the influences and; how they choose their brands, what they know about their followers, what sort of brands their followers are interested in and, how they maintain that authenticity. I feel like we had some really good conversations.” CleanLIFE
“The momentum is completely electric and something every brand needs to experience. There’s no other opportunity like it”. Smash