Mums make most baby and kids purchases (85% primary decision maker, 14% joint). We fast-track awareness to advocacy through research, reviews, influence and content so more mums know, like, trust and buy your product. Brands in this space can’t afford to overlook the power of mum-to-mum marketing.
4.9 average rating
Mums don’t take shortcuts when it comes to choosing products for their little ones.
We promote your brand through powerful mum-to-mum marketing such as market research, product reviews, influencer marketing and user generated content. Whether you’re launching a new product or amplifying an existing one, our proven campaigns deliver what baby and kids brands need: authentic reviews, brand trust and real conversions backed by data.
Empower more mums to know, like, trust and buy your product.
You have been the BEST thing for my company’s rapid growth. We generated 10x TIMES the return on investment – in SALES!
"To produce this much content ourselves would have cost us $100K. This has been a massive boost for us and I can’t think more highly of you.”
The research was the backbone of all the decisions that we’ve made.
"It’s given us a new lease on life. It’s allowed us to take a mature product, in a mature industry and space and given us an opportunity to refresh and revitalize.“
Using Mumpower we were able to be more bold about getting insights
“more than what we previously were able to ourselves and to really understand our place in the market better. It’s had a major impact on our decision making process to therefore then make decisions that have impacted on actual sales. It’s really helped knowing what was in a Mums head when it came to the brand.
Thank you for everything you and your team have done for Medela!
“The work you have fostered with our influencers has helped spread positivity with mum consumers. We couldn’t have done the launch event without your help and so grateful for your expertise. (And) Your impactful market research insights over the years has helped us shape our marketing strategies and gain market share. Now that’s gold for any organization!”
We have again taken out the product review award!
"Mumpower gave us direct access to the exact customer we need to be speaking with and such a huge number of them, in a short period of time. This is invaluable. Demand for our product has increased. In terms of the return of investment, it proved to be the number 1 channel for us."
THIS IS GOLD!
“THIS IS GOLD. This is ABSOLUTELY GOLD. Different to any other way we’ve been working with influencers!”
Really Successful
“Amazing job and we’re so happy to see the great content come through! It was really successful.”
Mission Accomplished.
“Our goal was to educate and change the way Mums view our brand, and we certainly feel we were given the platform to accomplish that.”
Absolutely FANTASTIC content!
"One of the content pieces is already the top 3 best performing ad for us on Facebook. Very happy with the engagement and metrics. You’ve given us more than we asked and expected. Definitely working with Mumpower again."
You exceeded deliverables - the market research was invaluable.
"We've used that internally and when having external conversations with various partners. Definitely a worthwhile investment for us.The insights that we've gained very much reinforce the next steps for us and what our areas of focus are on."
We saved so much time, energy and resources
“We’ve already shortlisted 42 [influencers] to work with and that would take so long to do! You’ve been able to fast track that and now we have this instant network!” Mel, Founder Kollektive
THIS is the best thing we’ve ever done
“We’ve done baby shows. We’ve done baby fairs. We’ve done EVERYTHING. THIS is the best thing we’ve ever done.”
The product we included in the goodie bag had a massive spike in sales.
"I can only attribute it to the 50-plus influencers who promoted it on social media. It was amazing. And the brand awareness definitely increased (from 134 pieces of content published). What you did was flawless."
Mumpower did an amazing job! In terms of our insights...
“Within the first 10 days we’ve ORGANICALLY had over 54 infeed posts, 65 stories, 100,000 in reach, 5500 engagements and 38,000 impressions which is equal to $18,000 media value. I’ve got locked in another 46 collaborations.”
WOW!! In my 20+ year career I’ve never been part of anything like the Bloggers Brunch..
“So much energy, great feedback and engagement levels were off the chart. Thanks again for all the guidance and the follow up to ensure we maximised the event – these were extremely helpful.”
The talent was really strong. Well done on finding the mums you did.
‘Something as serious as a financial product you do need to be structured in your approach. We do appreciate you were so considered with that – there was so much content we were able to use!’
This campaign delivered a 50% increase in sales!
"We have absolutely loved working with Mumpower. Better outcome than what we could have done ourselves!"
In such a short period of time, what Mumpower has done has repositioned and refocused us
"Specifically in social. Now we’ve got gold in our hands. The rebuild of our presence in market has been faster than even I was expecting. I’m very proud of what we have delivered here together.”
I felt like we were in safe hands. You had a really clear plan.
“Compared to previous experience with large marketing agencies developing social content for us – you guys win!”
Thank you for the exceptional service Mumpower has provided.
"We truly appreciate the dedication and care your team has shown in representing our brand."
We’re going to keep coming back!
“Because we generate great results and there’s nothing else like it in Australia. Any brand who wants to be successful needs to get on board, or be left behind.”
Great knowledge on the topic
“The presentation was tailored to our needs. Really stimulated discussion and ideas on how to best interact with influencers. Excellent examples provided.”
Join Australia’s largest mum marketing network and start shaping the brands you love. It’s quick, free, and makes a real difference.
4.9 Average Rating
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