Online shopping moves fast, and brands need to earn trust and drive action quickly. Marketing to mums through research, reviews, influencers and UGC are the most effective ways to cut through the noise and convert interest into sales.
4.9 average rating
Mums are the engine room of e-commerce growth.
We connect your brand to this powerful audience through product reviews, influencer marketing, user-generated content, and real-time feedback loops. Whether you’re scaling up or launching new, we put your product in the hands of mums who influence what other mums buy.
We’re not here to talk in circles. Check out real brands, real campaigns, and real results. No jargon, just measurable growth that speaks for itself.
Empower more mums to know, like, trust and buy your product.
Absolutely FANTASTIC content!
"One of the content pieces is already the top 3 best performing ad for us on Facebook. Very happy with the engagement and metrics. You’ve given us more than we asked and expected. Definitely working with Mumpower again."
Ive been reflecting over my business’s growth
"Investing in your Influencer Program was the biggest risk for my business. However, the exposure, connection, support and encouragement we had from you and the team has grown our business 5 fold in 18 months! Our investment with you was a pivotable moment of faith that paid off in sales, exposure, and confidence.
Working with Mumpower is the best decision I've made in 30 years of business.
"Your team has consistently delivered stellar results—whether it’s follower growth, acquisitions, sales, or the creation of truly standout content. Sales WAY exceeded expectations. The market research kicked off this whole thing"
Fantastic opportunity
“A fantastic opportunity for Catch. We are coming back next year.”
In such a short period of time, what Mumpower has done has repositioned and refocused us
"Specifically in social. Now we’ve got gold in our hands. The rebuild of our presence in market has been faster than even I was expecting. I’m very proud of what we have delivered here together.”
Thank you for the exceptional service Mumpower has provided.
"We truly appreciate the dedication and care your team has shown in representing our brand."
It’s very obvious that you’ve done this many times and you’ve done this well many times.
“We are the beneficiaries of that experience and that knowledge. For my first dip into shopper trials and product reviews, the Mumpower team have helped us here at CleanLIFE achieve incredible results in brand awareness and engagement already. A fabulous partnership so far!”
Thank you very much for all your hard work. It has made a difference to our brand awareness and SEO.
“The team was wonderful with constant communication and updates, which made a huge difference. As for the reviews I found them really authentic. We are very happy with the outcomes.”
Let’s Connect
We’ll help you connect with Australia’s most active, loyal and vocal consumers – mums. Whether you want reviews, reach or results, we make it happen.
We create mum-led marketing campaigns that stop the scroll, influence buying decisions, grow brand trust, and increase digital visibility.
Yes. We design campaigns that meet short-term sales goals while building long-term brand equity.
We track metrics like engagement, conversions, reach, sentiment and earned media value based on campaign goals, as well as providing you ways you can optimise your sales.
Yes. Our campaigns include platform-ready assets optimised for use across e-commerce websites, social media, and paid ads.
4.9 Average Rating
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