When it comes to decisions around home appliances, decor, furniture, and lifestyle products, mums choose brands that suit mum life. They’re influenced by real life stories, proven value and trusted recommendations. Our research, reviews, influencer and UGC drives awareness, advocacy and sales.
4.9 average rating
@aday_inthelifeof x ENJO
Mums shape how homes are built, organised, and enjoyed.
We promote your brand through powerful mum-to-mum marketing such as market research, product reviews, influencer marketing and user generated content. Whether you’re launching a new home product or growing an existing one, our proven campaigns deliver what household brands need: authentic reviews, brand trust and real conversions backed by data.
We’re not here to talk in circles. Check out real brands, real campaigns, and real results. No jargon, just measurable growth that speaks for itself.
Empower more mums to know, like, trust and buy your product.
“Since working with Mumpower SALES ARE UP!"
"We've been working with Mumpower over 3 years now. This is one of the best campaigns we’ve done. The campaign delivered above our expectations. Absolutely thrilled. It definitely had a positive impact and significant engagement!”
Two out of four SKUs SOLD OUT COMPLETELY!
We are really happy with how this campaign went. The influencers were a great fit and their content was extraordinary. We can’t wait to show retailers this.
This research was absolutely helpful in this process.
The doors are open now! Four months on we are still presenting this market research insights in retailer presentations."
I’m Happy!
“This research gives us an awakening, of what could be and what should be. You’ve delivered ideas around how we can alter and win more customers. I’m happy!“
New Relationships Formed.
“This allowed us to engage with an online community we haven’t engaged with before. We have formed relationships with some great bloggers and have already started to receive fantastic reviews.”
Really Pleased!
"Fantastic reviews and great relationships with key influential mums! We are really pleased and are overwhelmed with the response."
Mumpower provided the right stage gates for us
"They delivered a great selection the right influencers for us to choose from. FOR SURE we’ll work with Mumpower again. You definitely met expectations and were a great partner to have!"
Working with Mumpower is the best decision I've made in 30 years of business.
"Your team has consistently delivered stellar results—whether it’s follower growth, acquisitions, sales, or the creation of truly standout content. Sales WAY exceeded expectations. The market research kicked off this whole thing"
Eco Store were very impressed with the level preparation and detail
“The committment to us having a positive and rewarding experience. Definitely a worthwhile investment.”
You’ve got a winning formula
“You execute it amazingly well. Thanks again for being so professional with the video and report.”
The highlight of the day is the range of women we’re meeting.
“They’re all from completely different backgrounds. All these women want to talk. They want to communicate. They want to collaborate and – they want to learn something. I just love it.“
Working with Mumpower for 3 years, we have experienced several seasons of growth.
"Mums are a very important market for us, and one of the biggest social media benefits working with Mumpower was the constant influx of content and lifestyle assets. And also the steady stream of quality reviews – very considered and detailed, not just star ratings. Overall, we have seen amazing results and growth.”
It’s very obvious that you’ve done this many times and you’ve done this well many times.
“We are the beneficiaries of that experience and that knowledge. For my first dip into shopper trials and product reviews, the Mumpower team have helped us here at CleanLIFE achieve incredible results in brand awareness and engagement already. A fabulous partnership so far!”
A lot of people base their buying decisions on the recommendations of various online communities.
“Being able to engage and helping them understand why they should invest in this technology was the real highlight for us.”
5 Stars
“We can’t recommend you enough!”
Step-by-Step Process:
Let’s Connect
Absolutely! Every piece of content is created by real mums using your product in their actual homes. The results are authentic video and written reviews that resonate deeply with everyday families and drive genuine interest.
Definitely! We handpick creators and mum shoppers based on your target audience and values. Whether your product focuses on sustainability, functionality, design, or ease of use, we ensure content speaks directly to the right mum segment.
Consistent, frequent, and authentic reviews and lifestyle integrations help mums visualise your product in their home, making them more confident to purchase. We also deliver high-performing assets you can repurpose across your digital platforms, helping drive consistent results.
Our campaigns have helped brands boost engagement, drive retailer sell-through, and increase product trust. In one recent campaign, a household brand exceeded their sales goals by 40%, proving that market research insights combined with strategic mum marketing such as product reviews and influencer marketing, and user-generated content can translate into measurable business growth.
4.9 Average Rating
What Are You Waiting For?
