Today’s mums trust people, not platforms. If your brand isn’t tapping into genuine mum-to-mum influence, you’re leaving serious connection and conversion on the table. We help brands cut through the noise with influencer campaigns built on trust, relevance, and results, not hype.
Too many influencer campaigns fall flat because they miss what really matters to mums. The result?
Even strong products struggle without a strategy built on authenticity, relevance, and the right mum creators.
Access trusted mum influencers that drive awareness, social proof and word of mouth.
Since working with Mumpower SALES ARE UP! Absolutely thrilled. It definitely had a positive impact and significant engagement!
— Russell Hobbs
What You Get (and Why It Matters)
Access thousands who talk to millions
Creators chosen for your brand
We hand-pick influencers who align with your product and brief. No cookie-cutter campaigns.
Content built for every platform
From launch buzz to long-term visibility, we deliver content that performs across formats.
Insights that drive ROI
Our data-led strategies are shaped by Australia’s biggest mum research panel.
End-to-end delivery
From briefing, contracts, reporting, all campaign logistics are done for you.
Proven over 600+ campaigns
Brands of every size trust us to deliver results, visibility, and scale.
We’re not here to talk in circles. Check out real brands, real campaigns, and real results. No jargon, just measurable growth that speaks for itself.
Authentic. Actionable. Always on brand.
Here’s how we match your brand with mums who move the market
Step-by-Step Process:
I felt like we were in safe hands. You had a really clear plan.
“Compared to previous experience with large marketing agencies developing social content for us – you guys win!”
In such a short period of time, what Mumpower has done has repositioned and refocused us
"Specifically in social. Now we’ve got gold in our hands. The rebuild of our presence in market has been faster than even I was expecting. I’m very proud of what we have delivered here together.”
Smashed sales targets by an extraordinary 46%
"We achieved more brand awareness & online engagement AND we smashed sales targets by an extraordinary 46% as a direct result! "
This campaign delivered a 50% increase in sales!
"We have absolutely loved working with Mumpower. Better outcome than what we could have done ourselves!"
The talent was really strong. Well done on finding the mums you did.
‘Something as serious as a financial product you do need to be structured in your approach. We do appreciate you were so considered with that – there was so much content we were able to use!’
Working with Mumpower for 3 years, we have experienced several seasons of growth.
"Mums are a very important market for us, and one of the biggest social media benefits working with Mumpower was the constant influx of content and lifestyle assets. And also the steady stream of quality reviews – very considered and detailed, not just star ratings. Overall, we have seen amazing results and growth.”
You continue to deliver amazing results for us.
“You know our audience and you have the best relationships with them.”
The results speak for themselves
“It not only increased the brand awareness but when you look back at the research alongside, that content reflected what we want to reflect in our social channels. This is why I came to you because it is time-consuming and hard, so from a practical perspective that meant all of this could happen because of your availability and your skills. You’re very good at what you do.”
Ive been reflecting over my business’s growth
"and Ive got to let you know that investing in your Influencer Program was the biggest risk for my business, investing 10% of total revenue. However, the exposure, connection, support and encouragement we had from you and the team has grown our business 5 fold in 18 months. It also taught us all about influencer marketing and now we are experienced in dealing with influencers, their managers and the whole market. Our investment with you was a pivotable moment of faith that paid off in sales, exposure, education for us and confidence.
Absolutely FANTASTIC content!
"One of the content pieces is already the top 3 best performing ad for us on Facebook. Very happy with the engagement and metrics. You’ve given us more than we asked and expected. Definitely working with Mumpower again."
Two out of four SKUs SOLD OUT COMPLETELY!
We are really happy with how this campaign went. The influencers were a great fit and their content was extraordinary. We can’t wait to show retailers this.
“Since working with Mumpower SALES ARE UP!"
"We've been working with Mumpower over 3 years now. This is one of the best campaigns we’ve done. The campaign delivered above our expectations. Absolutely thrilled. It definitely had a positive impact and significant engagement!”
The Mumpower Method™
We don’t talk at mums, we market with them. Every campaign is built around what real mums think, feel and need, based on lived experience with hundreds of brands and millions of mums. That’s how trust is built and buying decisions are made.
With years of experience running campaigns across a range of industries and marketing solutions, we know exactly what works, what to avoid, and where to focus for maximum impact. Our lived experience means your campaigns are sharper, faster, and optimised to deliver results without wasted time or budget.
Trusted by household brands and disruptors for influencer marketing with impact.
Limited availability each quarter – book now to secure your spot.
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