We connect you with Australia’s largest mum-focused research panel (20,000+ members) to uncover what customers really want, need, and notice. The result? Insights that help you build brand advocacy, secure retail listings, refine campaigns, and increase sales with confidence.
Too many brands rely on dated, surface-level insights or generic audience data and pay the price with:
Even great products underperform without a clear understanding of Mums — the #1 household decision-makers.
Tap into our representative panel of Australian mums to get answers that matter. We help you:
The research was the backbone of all the decisions we’ve made.
— Heinz Baby Basics
What You Get (and Why It Matters)
Access to Exclusive Industry Reports
Stay ahead with reports like Australian Mums Today, giving you up-to-date consumer intelligence and market behaviour trends.
Custom Research with Real Mums
Access to 20,000+ mums via surveys, testing, and interviews. Our data reflects the Australian population and meets ABS standards.
Credible, Actionable Findings
Evidence-based insights guide your campaigns, retail sell-ins, and product development unlocking growth opportunities you may have missed.
Built-In Amplification
Turn insights into PR-ready stories and marketing assets across social, podcasts, and media.
Tools for Implementation
Every project includes workshops and implementation sessions to integrate findings to your business.
Quick Turnaround and Ongoing Support
Get results fast with expert-led masterclasses to support your team from insight to execution.
We’re not here to talk in circles. Check out real brands, real campaigns, and real results. No jargon, just measurable growth that speaks for itself.
Proven. Predictable. Profitable.
From data to decisions: here’s how we turn mum insights into measurable results:
Step-by-Step Process:
Why brands choose Mumpower Market Research
It challenged us to take the blinkers off
"We realised, this wasn’t about staying comfortable, this was about courageous change."
You exceeded deliverables - the market research was invaluable.
"We've used that internally and when having external conversations with various partners. Definitely a worthwhile investment for us.The insights that we've gained very much reinforce the next steps for us and what our areas of focus are on."
The results speak for themselves
“It not only increased the brand awareness but when you look back at the research alongside, that content reflected what we want to reflect in our social channels. This is why I came to you because it is time-consuming and hard, so from a practical perspective that meant all of this could happen because of your availability and your skills. You’re very good at what you do.”
Working with Mumpower is the best decision I've made in 30 years of business.
"Your team has consistently delivered stellar results—whether it’s follower growth, acquisitions, sales, or the creation of truly standout content. Sales WAY exceeded expectations. The market research kicked off this whole thing"
I’m Happy!
“This research gives us an awakening, of what could be and what should be. You’ve delivered ideas around how we can alter and win more customers. I’m happy!“
Thank you for everything you and your team have done for Medela!
“The work you have fostered with our influencers has helped spread positivity with mum consumers. We couldn’t have done the launch event without your help and so grateful for your expertise. (And) Your impactful market research insights over the years has helped us shape our marketing strategies and gain market share. Now that’s gold for any organization!”
Using Mumpower we were able to be more bold about getting insights
“more than what we previously were able to ourselves and to really understand our place in the market better. It’s had a major impact on our decision making process to therefore then make decisions that have impacted on actual sales. It’s really helped knowing what was in a Mums head when it came to the brand. We rivalled a covid year. It’s extraordinary!"
It’s exactly what we needed!
“This study clarified our path forward, giving us the clarity and confidence on how to enter the Florida market strategically. It’s exactly what we needed.”
The research was the backbone of all the decisions that we’ve made.
"It’s given us a new lease on life. It’s allowed us to take a mature product, in a mature industry and space and given us an opportunity to refresh and revitalize.“
This research was absolutely helpful in this process.
The doors are open now! Four months on we are still presenting this market research insights in retailer presentations."
The Mumpower Method™
We don’t talk at mums, we market with them. Every campaign is built around what real mums think, feel and need, based on lived experience with hundreds of brands and millions of mums. That’s how trust is built and buying decisions are made.
With years of experience running campaigns across a range of industries and marketing solutions, we know exactly what works, what to avoid, and where to focus for maximum impact. Our lived experience means your campaigns are sharper, faster, and optimised to deliver results without wasted time or budget.
What Mums Are Thinking, Buying and Backing
Trusted by household brands and disruptors, Mumpower research unlocks sales opportunities. Ready for a custom project?
Limited availability each month, book now to secure your spot for the next quarter.
Surveys, interviews, and other tools, designed to uncover real behaviour and tailored to your goals and budget.
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