The Problem
Protect-a-Bed, a brand of mattress protectors has been providing product for households for many generations. However, the landscape and customer had changed. This meant that Protect-a-Bed had to invest in getting to know their customer today, as well as identify the most successful ways to reach her.
Action Plan
Results
Increased retailer support (both with existing retailers and new retailers)
Measurable increase to online share of voice and brand sentiment
100% increase of the quality and quantity of online advocates
With the media exposure alone, annually the brand receives a minimum of 150pcs of coverage, valued at over $135,000, reaching an audience size of over 1,000,000
The brand has further solidified their position in the market as the authority
The market research insights has also provided certainty and scope for massive growth opportunities
"I give you (Mumpower) 10 out of 10. You have an exceptional approach. You’re never pushy, you’re always professional and I can’t fault you"
Protect a Bed Spokesperson
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