@theb_bgirls, @ourfaminsquares
The Problem
Funky Monkey Bars is an established and trusted household name manufacturing Australian-made Outdoor Play & Climbing Equipment frames founded through a desire to provide their monkey bar obsessed kids with something at home!
They were:
Their incredible success to date mostly attributed to gut instinct and sheer grit, but now, the market, and their customer had changed too much and it was time to close the gap. They needed to look externally for knowledge and expert support beyond their current abilities, but there was trepidation and risk around their next steps:
Action Plan
Mumpower, the experts in untapping revenue and boosting sales, recommended a customised growth action plan solution that was already proven to work which included:
These solutions were designed for them to be able to benefit from:
Results
Funky Monkey Bars boosted sales targets above forecasts and move Mums along the entire pathway through critical information to connect properly and proven expert systems to activate high performing marketing, faster.
Funky Monkey Bars founder and Director, Tracey Roberts, said they enjoyed 10% growth year on year.
Tracey Roberts:
“The results speak for themselves. Doing this contributed to that, otherwise I don’t know we would have reached it. It not only increased the brand awareness but when you look back at the research alongside, that content reflected what we want to reflect in our social channels.”
Marketing to Mums today has to include effective Influencer Marketing as part of the mix, and the brand recognised the value of the content that was produced. Funky Monkey Bars benefited with outstanding metrics in a very noisy landscape enjoying an 8% average engagement rate and 46% more content than expected as bonus!
Funky Monkey Bars are now realigned with Mums Today.
Tracey Roberts:
“Just for us to be able to have so many (product) variations in market at that peak buying time in terms of colour, style of frame, equipment and age of kids…gave a good breadth of what we can deliver by the range of influencers we used – it was great. It not only increased the brand awareness but when you look back at the research alongside, how much that content reflected what we want to reflect in our social channels.”
The powerful combination of influencer marketing and market research allowed Funky Monkey Bars to have an immediate impact on brand awareness and sales through influencing and empowering potential consumers to convert, whilst gaining clarity on today’s Mum to refine marketing strategies and actions for 2024.
This is why I came to you because this is time consuming and hard, so from a practical perspective in terms of womanpower, that meant all of this could happen because of your availability and your skills. You’re very good at what you do.
Tracey Roberts.
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