The Problem
ABC Reading Eggs knew video reviews were a powerful influence, as mums trust mums.
However, with competing priorities, they lacked the systems, resources and time to scale and manage user-generated video content while ensuring brand guidelines were met.
Based on past success, they turned to Mumpower again.
Action Plan
ABC Reading Eggs leveraged
Mumpower’s network of relatable Mum Shoppers, who were ready to share authentic video reviews,
driving trust and engagement.
Results
Some highlights the program produced include:
Faster Sales and High Converting Content
Full year content calendar
Exceeding expectations by 70%
Increased Awareness
Content leveraged across TikTok, Meta, website, EDMs
“We knew this was a difficult ask. We don’t have the time or resources available to us right now to do this right, but it is important to us and an area we need to invest in because it’s powerful and we’ve already seen how partnering with influencers spreads the word.”
ABC Reading Eggs Spokesperson
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