@ginger_lipari_, @raniengineer X ENJO, Barb De Corti - Founder
The Problem
Barb de Corti, CEO of ENJO Australia, led the way in chemical-free cleaning for decades. But with declining sales, rising competition, and an outdated model, the brand had lost its connection with mums—a critical customer base. Facing potential insolvency, ENJO needed a bold strategy. Mumpower, experts in mum shoppers, stepped in to turn things around.
Action Plan
Mumpower activated its signature Growth Marketing Roadmap to fast-track sales.
This included targeted Influencer Marketing, User-Generated Content, Product Reviews, and Market
Research — optimising every step of the buyer journey for maximum impact.
Results
Generated significant savings & identified 7 new growth opportunities.
And access to potential new customers
Organically boosted SEO via 60 new reviews!
For ongoing mastery and tools to improve ROI
And brand champions publicly endorsing brand & cementing brand trust.
“As I’ve mentioned numerous times before, working with you and your team has been an absolute game-changer for us. Your ability to distil facts and feedback has made it so much easier for us to make bold decisions—like moving away from direct sales. Your team has consistently delivered stellar results—whether it’s follower growth, acquisitions, sales, or the creation of truly standout content. Thank you so much for all your support. It’s been such a privilege to collaborate with you, and I truly hope we can create more magic together in the year ahead.”
Barb De Corti
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