@aday_inthelifeof_us_beauty_influencer
The Problem
Remington recognised that although mums are time-poor yet want to look and feel their best, the brand wasn’t tapping into this powerful and influential audience effectively.
This meant:
They needed a smart, effective way to reach everyday mums, build trust, and generate social proof at scale.
Action Plan
Remington partnered with Mumpower on a comprehensive 12-month growth campaign designed to build visibility, trust, and advocacy among Australian mums. The campaign included:
Results
Ultimately, this partnership fast-tracked market share for Remington, along with brand awareness, trust and ithe pinnacle of social proof – mum-to-mum word of mouth. In 12 months, Remington achieved:
Consistent advocacy, content and reviews delivered multiple seasons of growth, strengthening Remington’s commercial position amongst competitive landscape.
Via relationships with Mumpower brand champions talking to 4M+ Australian mums, Remington rapidly increased visibility.
Generated 200+ product reviews, including 149 five-star reviews, strengthening credibility and conversion.
Produced 135 pieces of brand-ready content, providing a steady stream of lifestyle assets for Remington’s own channels.
The success of the initial campaign paved the way for an extended partnership spanning years and driving ongoing sales growth.
“Working with Mumpower for 3 years, we have experienced several seasons of growth. Mums are a very important market for us, and one of the biggest social media benefits working with Mumpower was the constant influx of content and lifestyle assets.
And also the steady stream of quality reviews – very considered and detailed, not just star ratings.
Compared to where we started, Mums know who we are, and there is more brand awareness. We were rapt with how well it went and how great the emotional connection was with mums. It was just great to see that it resonates not just with the individual followers of the influencers but also with our own followers. Overall, we have seen amazing results and growth.”
Remington
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