Case Study

Category Growth Year on Year! Even in a turbulent market.

See how this historic brand fast-tracked advocacy and utmost relevance with the next generation of consumers via our ongoing Accelerate and Explode Influencer Marketing representation; this is a multi layered marketing campaign that engages consumers at every stage of the buying journey. Now into a 3rd year tenure with Mumpower, they have cemented their brand positioning as the loved leader and continue to enjoy brand momentum and growth. Find out how.

The Problem

Russell Hobbs aimed for top-of-mind status and stronger brand advocacy with mums. But without the right systems, network, or
expertise, scaling relationships and resonance was a challenge.

Action Plan

For 4 years now, Mumpower continues to build high-impact relationships with aligned Mum influencers, ready to amplify the brand message on social media and extend the endorsement through product reviews across multiple platforms.

Results

Each year, brand advocacy, sales, and category growth increases. Hundreds of endorsements and reviews each year, an optimized content calendar, and a network of brand champions keeps Russell Hobbs top of mind.

80 New Written Reviews:
42% extra reviews

180 Pieces of Content Published:
Publicly endorsing brand & cementing trust.

78 Influential Partnerships, now Brand Champions:
39% more than promised

2.4 Million Collective Audience Size

910k Total Impression/Views

Since working with Mumpower SALES ARE UP! This is one of the best campaigns we’ve done so far and that’s saying something as we’ve had some pretty damn good campaigns!

Russell Hobbs Brand and Communications Manager says