@meet.the.morrisons, @lifeof_laylamay_zahliarae, @smithies_home
The Problem
Stuck On You had strong brand heritage spanning 30 years, but their relevance with today’s mums was slipping.
Heavy competition, limited awareness, and no current social proof meant they were losing visibility in a category where mums buy based on trust and peer validation.
They also had pressure to ensure the brand top of mind during the critical Back-to-School season, where mums are at their highest point of readiness to buy.
The brand needed to realign with today’s mums to secure:
Action Plan
Mumpower was engaged to deliver a focused growth program designed to rebuild trust and generate rapid social proof via:
Results
Stuck On You saw a rapid lift in brand trust, reach and sales momentum, delivering a measurable turnaround in a highly competitive category.
200+ new product reviews
300% increase in 4- and 5-star reviews “We’ve seen HUGE growth in our organic traffic… I really think that is largely attributed to our influencer work with you.”
— Annemieke Mensink
165% YoY increase in organic traffic
Over 200 pieces of organic social content “We’ve seen HUGE growth in our organic traffic… I really think that is largely attributed to our influencer work with you.” — Annemieke Mensink
Meeting 85 engaged influencers in person and collaborating with 27! 120+ pieces of repurposable content Access to up to 3M+ mums, via top-of-funnel brand champions “The videos were really good, really engaging. The child’s age was bang on target, the mums were super relatable, and the content was really usable.”
With fresh reviews, stronger social proof and a steady content engine, Stuck On You re-entered the category with renewed momentum heading into peak seasons.
“In such a short period of time, what Mumpower has done has repositioned and refocused us — specifically in social. You’ve given us another focus and another layer we can definitely build on.
Now we’ve got gold in our hands. The rebuild of our presence in market has been faster than even I was expecting. I’m very proud of what we have delivered here together.”
Annemieke Mensink, General Manager, Stuck On You
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