The Problem
Vetta Pasta had were initially hesitant about participating in Australia’s Premier Influencer Marketing Event (the Bloggers Brunch™) and not really sure if this event would get their message heard, understood, and extensively promoted by influencers, genuinely interested in them.
Like many other brands, they’d already tried influencer outreach on their own which didn’t work, via a DIY online platform.
Action Plan
Vetta wanted to try again, this time using Mumpower experts to drive the process to success.
No middle man. No carefully crafted DM or email. Just Vetta representatives, who know the brand better than anyone. And well-connected influencers, attending on behalf of Mums of Australia.
Results
We amplified the outcomes for Vetta via a multi-platform delivery model merging the power and reach of online, with the power and engagement of offline.
In 4 hours, Vetta exceeded their goals and kicked off a long term campaign, saving months of work and $$$ along the way.
No mistakes. No missed opportunities.
Within 24 hours, 58 pieces of content produced, via 20 pieces of emotive, relevant, personalised content shared online, and 38 influencers submitting credible testimonials Vetta can reshare.
Plus, a further 20 collabs are in the pipeline for the coming weeks with a panel of approved and pre-validated influencers who now know, like and trust the brand.
Why do 90% of brands who’ve participated smash their goals and book again? Because:
People are 34 times more likely to respond to your message when delivered in person.
What triggers Mums to buy your product is 50% online touchpoints and 50% offline.
Mums value reviews and other Mums’ recommendations more than anything.
Showing/trialling your brand in person heightens advocacy and converts sales.
Influencers said ‘we see the brand in supermarkets but we don’t know the story behind the brand and the product benefits’. This is a unique opportunity FOR US to raise awareness and tell our brand story. Then – we’ll interact with their followers. The Bloggers Brunch has been extremely beneficial for our brand.
Vetta spokesperson
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