Fashion and beauty brands thrive when they pay attention to time poor Mums who want to invest in themselves to feel their best; from work to the school yard and everything in between. Through content, influence and insights, let Mumpower harness a new army of advocates to grow your market share.
4.9 average rating
When it comes to style, skincare and self-care, mums are ready to invest with the brands that notice them and reward them when they do.
We help your brand connect with these powerhouse consumers through tailored campaigns built on trust, community, and results. From product reviews and influencer activations to user-generated content and research, our proven strategies help fashion and beauty brands cut through the noise and drive conversion where it counts.
We’re not here to talk in circles. Check out real brands, real campaigns, and real results. No jargon, just measurable growth that speaks for itself.
Empower more mums to know, like, trust and buy your product.
Ive been reflecting over my business’s growth
"Investing in your Influencer Program was the biggest risk for my business. However, the exposure, connection, support and encouragement we had from you and the team has grown our business 5 fold in 18 months! Our investment with you was a pivotable moment of faith that paid off in sales, exposure, and confidence.
Genuine and credible
“A genuine and credible introduction to the influential world of Mum bloggers!”
A huge success for Nad’s. The response has been just amazing!!!
“Within 4 hours we were able to meet and engage with so many delightful bloggers, introduce our product range and demonstrate. Within 24 hours of the event, we experienced a 100% spike in our online conversations and followers.”
Working with Mumpower for 3 years, we have experienced several seasons of growth.
"Mums are a very important market for us, and one of the biggest social media benefits working with Mumpower was the constant influx of content and lifestyle assets. And also the steady stream of quality reviews – very considered and detailed, not just star ratings. Overall, we have seen amazing results and growth.”
Thank you very much for all your hard work. It has made a difference to our brand awareness and SEO.
“The team was wonderful with constant communication and updates, which made a huge difference. As for the reviews I found them really authentic. We are very happy with the outcomes.”
Avon connected with new customers
“Avon connected with new customers in a way that would have never been possible before.”
Job well done!
"We have started some great relationships which was our key objective – job well done!”
Step-by-Step Process:
We connect your brand with trusted mum influencers and creators who create authentic, relevant content that cuts through. Our network of mums speaks to millions, and with 15+ years of experience, we know what drives real engagement and conversion.
Absolutely! Mums are one of the most active and trusted consumer groups when it comes to skincare, cosmetics, fashion, and lifestyle. Their product choices influence household buying habits and peer recommendations both online and offline.
Definitely! We offer scalable review campaigns and targeted influencer activations that build excitement around launches. From new lipstick shades to entire fashion lines, we’ll help you generate buzz and trust from the right audience.
Many brands come to us after disappointing DIY experiences. The difference lies in our vetted network, education process, and strategic execution that ensures every creator is aligned, briefed, and invested in your brand’s success. Plus – we have access to data that tells us how Mums shop for fashion and beauty brands.
4.9 Average Rating
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