Drive Real Results with Mum-Focused Automotive Marketing

We help automotive brands cut through the noise via reviews, user generated content, influential endorsements and key insights so you speak directly to the people who make the call.

4.9 average rating

Brands Who’ve Shifted Gears with Mumpower

@Escape With Kids x Pajero Sport

Why Mum-Focused Marketing Matters

Mums don’t take a back seat when it comes to choosing cars for their families.

We help your automotive brand cut through with mum-to-mum marketing, authentic product reviews, influencer campaigns, and user generated content. Whether you are launching a new model or looking to build long-term brand loyalty, our proven campaigns deliver what car brands need: social proof, brand trust, and conversions backed by data.

Why Mumpower
Is the Right Partner

Real Results, Without the Mumbo Jumbo

We’re not here to talk in circles. Check out real brands, real campaigns, and real results. No jargon, just measurable growth that speaks for itself.

Partner with the voices parents trust most.

Empower more mums to know, like, trust and buy your product.

Want to know why brands choose Mumpower?

How We Work With Automotive Brands

Step-by-Step Process:

1. Scope and Strategy

Align on goals (retail, reviews, awareness) and the specific mum segments that matter.

2. Build the Plan

Choose the right mix: reviews, influencers, research and/or content.

3. Launch and Amplify

Activate mums; turn results into sell-in and sell-through assets for retail and media.

4. Measure and Optimise

Report what moved the needle, then scale what works.

What Mums Are Thinking, Buying and Backing

Ready to shift your automotive brand and accelerate into top gear?

Let’s Connect

Partner with Australia’s no.1 Mum Marketing experts and start reaching the real decision makers. Effective campaigns, build on experience and backed by data.

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Frequently Asked Questions

Everything from vehicles and car seats to accessories like prams, organisers and tech. If mums use it, they influence it.
We only work with real mums from our trusted network. Every piece of content is based on genuine experience, not scripts.
Absolutely!  Mumpower campaigns build trust and visibility fast – perfect for getting attention and traction during a launch.
Depending on the format, you’ll start seeing momentum within week as content circulates.
Absolutely. We tailor campaigns to work nationally or locally, depending on your needs and goals.

4.9 Average Rating

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