Mumpower’s influencer events connect brands with mums in a way that sparks conversation, builds trust, and drives sales. By combining face-to-face experiences with online amplification, our events are designed to fast-track awareness, advocacy, and measurable ROI.
When Brands Want Buzz, They Turn to Mumpower For Events
The wrong guests and the wrong approach will limit your impact and ROI. Without the right event strategy, brands risk:
A great event isn’t just about RSVPs and styling, it’s about creating genuine engagement with the right voices in the right way.
Mumpower’s influencer events are designed to do more than just impress, they immerse. We help you:
With Mumpower events, your brand becomes part of a story worth telling, and mums become the ones telling it.
THIS IS GOLD. This is ABSOLUTELY GOLD. Different to any other way we’ve been working with influencers!
— VTech
What You Get (and Why It Matters)
Guest lists that work
Stress-free delivery
Build community, not noise
Keep the buzz going
Turn insights into PR-ready stories and marketing assets across social, podcasts, and media.
Mums with real impact
Best practice formula
We’re not here to talk in circles. Check out real brands, real campaigns, and real results. No jargon, just measurable growth that speaks for itself.
Immersive. Impactful. Results-Driven.
Step-by-Step Process:
THIS IS GOLD!
“THIS IS GOLD. This is ABSOLUTELY GOLD. Different to any other way we’ve been working with influencers!”
A Seamless Process.
“Thanks for your help with the Tim Tam event. I found the process and turn around at short notice seamless. We would love to work with you again soon.”
Mumpower did an amazing job! In terms of our insights...
“Within the first 10 days we’ve ORGANICALLY had over 54 infeed posts, 65 stories, 100,000 in reach, 5500 engagements and 38,000 impressions which is equal to $18,000 media value. I’ve got locked in another 46 collaborations.”
Immediate positive feedback online!
“Hosting style workshops gave (influencers) the chance to see this season’s hottest trends. We were very excited to receive some immediate positive feedback online.”
You continue to deliver amazing results for us.
“You know our audience and you have the best relationships with them.”
The highlight of the day is the range of women we’re meeting.
“They’re all from completely different backgrounds. All these women want to talk. They want to communicate. They want to collaborate and – they want to learn something. I just love it.“
93 pieces of coverage in 4 hours! I give you (Mumpower) 10 out of 10.
“You have an exceptional approach. You’re never pushy, you’re always professional and I can’t fault you guys.”
A huge success for Nad’s. The response has been just amazing!!!
“Within 4 hours we were able to meet and engage with so many delightful bloggers, introduce our product range and demonstrate. Within 24 hours of the event, we experienced a 100% spike in our online conversations and followers.”
THIS is the best thing we’ve ever done
“We’ve done baby shows. We’ve done baby fairs. We’ve done EVERYTHING. THIS is the best thing we’ve ever done.”
Dynamic! For brands, it’s a great thing.
"This has been really beneficial in getting our name out there– definitely recommend you to other brands.”
You have been the BEST thing for my company’s rapid growth. We generated 10x TIMES the return on investment – in SALES!
"To produce this much content ourselves would have cost us $100K. This has been a massive boost for us and I can’t think more highly of you.”
The product we included in the goodie bag had a massive spike in sales.
"I can only attribute it to the 50-plus influencers who promoted it on social media. It was amazing. And the brand awareness definitely increased (from 134 pieces of content published). What you did was flawless."
Really Pleased!
"Fantastic reviews and great relationships with key influential mums! We are really pleased and are overwhelmed with the response."
Mumpower provided the right stage gates for us
"They delivered a great selection the right influencers for us to choose from. FOR SURE we’ll work with Mumpower again. You definitely met expectations and were a great partner to have!"
Genuine and credible
“A genuine and credible introduction to the influential world of Mum bloggers!”
Eco Store were very impressed with the level preparation and detail
“The committment to us having a positive and rewarding experience. Definitely a worthwhile investment.”
One blogger we met had 300,000 FB followers and 18,000 Insta, it was amazing!
“Cobs Popcorn will recommend the Bloggers Brunch to other brands. It’s been a fantastic day to engage with bloggers and to really educate them.”
WOW!! In my 20+ year career I’ve never been part of anything like the Bloggers Brunch..
“So much energy, great feedback and engagement levels were off the chart. Thanks again for all the guidance and the follow up to ensure we maximised the event – these were extremely helpful.”
Fantastic opportunity
“A fantastic opportunity for Catch. We are coming back next year.”
We are very happy with our involvement
“It’s important to let mums know what we’re doing in the market place and how to keep their kids safe. And thanks so much for the comprehensive report, really interesting!”
New Relationships Formed.
“This allowed us to engage with an online community we haven’t engaged with before. We have formed relationships with some great bloggers and have already started to receive fantastic reviews.”
We saved so much time, energy and resources
“We’ve already shortlisted 42 [influencers] to work with and that would take so long to do! You’ve been able to fast track that and now we have this instant network!” Mel, Founder Kollektive
You’ve got a winning formula
“You execute it amazingly well. Thanks again for being so professional with the video and report.”
Finger on the pulse!
“Mumpower has its finger on the pulse of the blogging community and convenes a group of forward-thinking, trend-setting women leading the way for mums in Australia.”
I wanted to congratulate you in delivering the tremendous media launch in Melbourne.
“Of course, Peppa Pig stole the show, but hey – I guess that happens when you are dealing with a television icon and mega star.”
Mumpower’s Bloggers Brunch™ is a curated event that brings together influential content creators and mums to experience your brand first-hand and create genuine content that resonates.
The Mumpower Method™
We don’t talk at mums, we market with them. Every campaign is built around what real mums think, feel and need, based on lived experience with hundreds of brands and millions of mums. That’s how trust is built and buying decisions are made.
With years of experience running campaigns across a range of industries and marketing solutions, we know exactly what works, what to avoid, and where to focus for maximum impact. Our lived experience means your campaigns are sharper, faster, and optimised to deliver results without wasted time or budget.
What Mums Are Thinking, Buying and Backing
What Mums Are Thinking, Buying and Backing
Spotlight your brand with a high impact event from the industry experts.
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